Like the famous saying goes Rome wasn't built in a day - Ibaco's story of becoming the top brand for ice cream manufacturing and retail was laid brick by brick of efforts and mere passion to deliver only the best quality produce for its customers. Not just that Ibaco has been in the leading market all over south india for more than a decade right from its start till now. It has groomed itself as a brand that first pops into anyones mind when you crave some cold treat. From enjoying the highest of business peaks to the worst of downfall and again raising like a phoenix, Ibaco has seen it all over the period of time. The brand today stands tall like a giant ready to conquer the world with every scoop of ice cream that tells a story. And to support a brand that has given it all to deliver the best deserves the same. So my motivation lies in the same to understand the brand's website and be able to deliver a report for its enhancement by conducting a heuristic evaluation and performing an usability testing via few tasks to support my hypothesis.